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Project: Sky Time to Care - Sky UK

Cowry Consulting, UK & Sky UK

Image showing partnership between Cowry Consulting and Sky Cares UK, as part of Cowry Summer School 2024.

  • Among the 33 selected globally to participate in the Cowry Global Summer School program.

  • Worked on Sky UK's project brief on Sky Time to Care, utilizing Behavioral Research, architecture, design and experimental design tools to improve communication touchpoints, redesign surveys & increase managerial involvement in Sky Time to Care (TTC).

  • Undertook Behavioral diagnosis (MINDSPACE, COM-B) of the current TTC initiative to identify behavioral barriers & drivers to address the challenges. (Self)

  • Suggested a re-structured communication hierarchy to the client to increase managerial involvement in Sky Time to Care initiatives, to further act as an authority bias to nudge employees towards completing TTC activities. (Group)

  • Behaviorally re-designed (EAST Framework, SLICE tool) email communication touchpoints to increase employee engagement in TTC feedback forms and surveys. (Group)

  • Introduced gamification to nudge employees towards timely completion of surveys and TTC feedback forms, all while considering recent changes at the managerial level & in the budget. (Group)

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